Asterix Group Gets Into It

by Chris Lehtonen

Six years ago I founded Asterix Group with the goal of providing clients with the very best of the strategic and creative sides of branding. Over the years clients have called on us to help them reach their goals – turning around organizations, launching products, reaching diverse markets, creating breakthrough campaigns. The foundation of this kind of work always requires an immense amount of trust on the part of our client. They trust us with their business, they trust us to be the very best at what we do and they trust us to be experts in the full spectrum of marketing delivery methods. With so much at stake, and so much confidence placed in us, it keeps me on my toes to make sure that we have the experts and the practices to deliver on our promise.  

When I met the folks at Groove11 earlier this year, I was immediately inspired. I was impressed by the emotive experiences being created by this immensely talented group. As we began to dialogue, the synergies between us were unmistakable – the similarity of approaches, the values, the culture, the color of our logo. I immediately recognized that our complimentary philosophies, combined with the leading edge practices of Groove was exactly what I needed my clients to experience. I saw the opportunity to lead clients into the future.

So after several months of discussion, today, I proudly announce that team Asterix Group has joined Groove 11. [link to press release]

At the heart of this joining of forces is the underlying premise that we are simply better together. We’ve broadened our capabilities and combined our experience to place squarely where we need to be – specializing in disciplines that will make a significant impact on our clients business.

It’s an exciting opportunity for our teams and our clients. It’s exciting to get into it.

Over the coming months we’ll introduce you to new ideas and new opportunities. We’ll be sharing new work that showcases the impact that we are making. In the meantime, we invite you to draw on us as your trusted advisor. We look forward to the opportunity.