Groove 11 has launched the first phase of GoodThingsGreen.com, a 21st century marketplace whose mission is to change the way we transact. During phase two, set to go live in October 2009, Groove will launch a revolutionary GTG green rating tool and comparison shopping engine. The green rating tool will include the perspective of producers, retailers and consumers and promises to be the most accurate assessment of “total impact” for all product categories.
Good Things Green is working with producers like LL Bean, Gap, and Nike as well as consumer organizations like the Nature Conservancy and the Sierra Club to provide a holistic view of consumption, including the costs and benefits. The phase two launch will include a comprehensive web 2.0 social strategy and advanced media roll-out to engage hundreds of thousands of consumers as quickly and effectively as possible.
We’ll keep you updated on the progress, as we hope to recruit you as a 21st century shopper.
Mike Kuniavsky: 
Daniel H. Pink: 
Bill Moggridge: 
Tom Kelly: 
Andy & Grethe Mitchell: 
It sounds magnificently big in scope and helpfulness.. and I can't get the site to open.
Isn't a UC Berkeley professor doing something similar.... perhaps less comprehensive?
I wrote about it - the Good Guide
http://www.movingfrommetowe.com/2008/09/11/buy-the-safest-products-for-you-and-the-world-with-the-help-of-…/
Posted by: kare anderson | May 22, 2009 at 08:39 AM
The site should be up. It's at http://www.goodthingsgreen.com/
They have been doing some testing and it may have been off line for a few moments.
From what I understand from Craig Flax, GTG CEO, the Good Guide is struggling with funding issues but the hope is that GTG and GG will partner to help both survive.
Posted by: Sean | May 22, 2009 at 08:59 AM
Update from Craig, he knows GG well - and they have funding - but no real partnership is on the horizon.
Posted by: Sean | May 26, 2009 at 01:14 PM