Brand Experience Agency - Groove 11 - GrooveLab

Two Brands finding their way back…to their customers

 

Starbucks & Bud Light are fighting back. These two iconic brands lost their way and as a consequence sales slipped. Check out these articles Business Week, Ad Age and Wall Street Journal.

So how did they get here and how do they get back?

Change comes to the Event Industry (for the past decade)

Change is the only constant. So you can imagine my disappointment when I attended an event industry summit recently where change was talked about, but oh so slow to come. The same topics were being discussed that have been on the event industry’s radar since the late 1990s. Here’s a sample of hallway chatter:

“We must change the exhibit floor to be more customer-centric.”

“Customers are looking for more engaging environments.”

“Getting people to come to an event (audience acquisition) is/has become more challenging.”

...Really...?