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Recent Posts
- A fun video shoot
- Building a Better Brand Relationship
- Getting ready for Brand ManageCamp
- Two Brands finding their way back…to their customers
- Change comes to the Event Industry (for the past decade)
- Amazon pays $800M for the Customer Experience (and leadership, culture, and some shoes)
- This ain't your Daddy’s hotel
- Keeping Your Brand Virgin
- Not “Getting” the Customer Experience
The Lab Library
Jim Collins: Good to Great: Why Some Companies Make the Leap... and Others Don't
This book comes closer than any to being our agency's Bible. An easy read with a straightforward style, it's highly illuminating while setting forth big challenges for the way you approach business.David A. Aaker: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Another Aaker classic full of great information and informed perspective.
Mike Kuniavsky: Observing the User Experience
This book is a must-have on the reference shelf of anyone concerned with design process and understanding user experience.
Daniel H. Pink: A Whole New Mind - Why Right-Brainers Will Rule the Future
You have to love a book that says creatives will rule the world. MFAs are the new MBAs according to Pink. In truth, this work is a fascinating look into the type of thinker that will be successful in today’s evolving economies.
Bill Moggridge: Designing Interactions
Great for all-around design inspiration as well as a wonderful history of some of the most important paradigm-shifting interaction design since the invention of the mouse.
Tom Kelly: The Ten Faces of Innovation
A great guide for anyone trying to develop and hire the most innovative teams. Kelly (of IDEO fame) develops a set of ten specific personas to include in the mix.-
Andy & Grethe Mitchell: Videogames and Art
A must read for anyone interested in where games and art collide. Read the chapter on the Isometric Museum, an interview with Groove’s design director Rainey Straus and colleague Katherine Isbister on a piece created for Yerba Buena Center for the Arts.
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